The Cluetrain Manifesto: The End of Business as Usual Review

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The Cluetrain Manifesto: The End of Business as Usual Review
There is one great thought in this book, i.e. that the Web makes it possible for everyone to participate in the "great conversation", and that it is the summing and slicing of these conversations that will drive business in the 21st Century.
The authors are quite correct, and helpful, when they point out that in the aggregate, the combined preferences, insights, and purchasing power of all Web denizens is vastly more valuable and relevant to business decisions about production, quality, and services than any "push" marketing hype or engineering presumptions about what people might need.
Sadly, the authors' neither provide an integrated understanding of the true terrain over which the great conversation takes place, nor do they provide any substantive suggestions for how web content managers might improve our access to the knowledge and desires that are now buried within the web of babel. Their cute "tell a story" and equally cute advice to have big boxes for customer stories in the forms provided for input, simply do not cut it with me.
This book is a 5 for the one great idea, a 2 for beating the idea to death, a 3 for presentation, and a 4 overall because it was just good enough to keep me reading to the last page.The Cluetrain Manifesto: The End of Business as Usual Overview

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Competency Based Nursing Education: Guide to Achieving Outstanding Learner Outcomes Review

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Competency Based Nursing Education: Guide to Achieving Outstanding Learner Outcomes ReviewI received the book rapidly after bought it. I am satisfied with the purchase. It's a very useful book. Thanks.Competency Based Nursing Education: Guide to Achieving Outstanding Learner Outcomes Overview

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In Brown's Wake: Legacies of America's Educational Landmark (Law and Current Events Masters) Review

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In Brown's Wake: Legacies of America's Educational Landmark (Law and Current Events Masters) ReviewIn this work, Professor Martha Minow has crafted an excellent, scholarly survey of the setting and subsequent history of the U. S. Supreme Court's unanimous and momentous 1954 decision in Brown v. Board of Education.
Professor Minow examines the uses of Brown by those interested in the educational opportunity aspects of immigration, English as a second language, gender, and sexual identification and orientation. She investigates applications of Brown to educational matters of religion, disability, group-based definition, indigenous culture, and socio-economic status. She considers the evolution of the connections of Brown to issues of "school choice," including vouchers, taxation, and charter schools, the presence of social science research in educational litigation, and the international significance and influence of Brown. And, Professor Minow demonstrates that part of the legacy of Brown is the complication of a central declaration of that decision, viz., that "[s]eparate educational facilities are inherently unequal" (and, therefore, unconstitutional).
The decision in Brown v. Board of Education is the genesis of a remarkable array of claimed consequences, ranging, depending upon point of view, from undeniably good, through be-careful-what-you-wish-for, to simply irrational or worse. In Brown's Wake, by Martha Minow, is a concise, accessible, intelligent, reasonable, and easily five-star analysis of that decision's continuing importance in our civilization.In Brown's Wake: Legacies of America's Educational Landmark (Law and Current Events Masters) Overview

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