Showing posts with label sustainable development. Show all posts
Showing posts with label sustainable development. Show all posts

Aqua Shock: The Water Crisis in America Review

Aqua Shock: The Water Crisis in America
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Aqua Shock: The Water Crisis in America Review"Aqua Shock: The Water Crisis in America," by Susan J. Marks, is a boring hodgepodge of facts and figures. It reads like some of the mind-numbing textbooks that I had to endure during my high school years. This book breathes no life or depth into the topic...and that is very sad because the worldwide water crisis is an immensely fascinating topic. How could the author get so lost in the trees that she misses the forest?
I love this topic. I've spent many months of my retirement years taking college-level seminar courses on the water crisis. I've read a number of major books and countless academic papers and government documents on the topic. I've heard enlightened seminar students deliver stimulating presentations on a wide variety of in-depth worldwide water crisis research studies. I prepared my own report on the water crisis currently facing Australia. So, it was with great interest and enthusiasm that I agreed to read and review "Aqua Shock" for the Early Reviewer program at LibraryThing. What a disappointment!
The water crisis is about as complex as most topics can get. It needs authors that can cut through the minutiae and help readers understand the underlying issues. Instead, Susan Marks writes like a cheerleader-type teacher trying to wake up an early morning class of disinterested ninth-graders. For example, the book begins: "America is running out of water! Sooner rather than later, your tap could run dry." This same introductory chapter closes with these words: "Water is a broad issue and -- through the lens of 'Aqua Shock' -- anything but dry, so let's get started." She peppers the book with information about potentially fun, interactive Internet sites that readers can visit to play with water facts. For example, in one paragraph that seemingly comes out of nowhere between two unrelated paragraphs, she says: "The amount of water that falls from the sky in an ordinary rainstorm might surprise you. Learn more about it with the U.S. Geological Survey's interactive calculator..." and here she provides the Internet address. I audible groaned when I read on page 143 that the United States needs "a big kahuna of water" implying that we needed a Cabinet-level national water officer.
The book has glaring factual errors. On page 23 (and repeated again on page 28), she attributes Joseph Dellapenna, internationally known water law expert and professor at Villanova University School of Law as saying this: "While the population of the United States doubled between 1950 and 1980, per capita water consumption increased sixfold during the same period." Now, I don't go around keeping obscure data in my head, but I suspect that most informed readers would immediately know that the population of the United States did not double between 1950 and 1980. It doubled between 1950 and the present day. I doubt the error was Dellapenna's, and it is certainly the type of error that an author or editor should have spotted and corrected. It makes me fear for other glaring errors that may dot this text that I did not spot.
As a retired academic research librarian, I've read countless term papers by college students who have amassed a dozen or so related academic papers on a topic and are attempting to bring them together into a cogent term paper. This book reads exactly like the type of student who misses the point...the type of student who does excellent research, but just can't put it all together into a cogent whole.
Don't read or buy this book; save your time and money. There are far better books on the topic. As a starter, read chapter two, "Emerging Water Shortages," in Lester Brown's book "Plan B: Rescuing a Planet Under Stress and a Civilization in Trouble." The Earth Policy Institute makes this book available free on the Internet, each chapter being a separate, easy-to-read PDF document. Other interesting and insightful overviews are "Water: The Fate of Our Most Precious Resource," by Marq DeVilliers, and "Cadillac Desert: The American West and Its Disappearing Water, Revised Edition" by Marc Reisner. But above all, do inform yourself about the current worldwide water crisis. It is real and alarming.
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The Green Business Guide: A One Stop Resource for Businesses of All Shapes and Sizes to Implement Eco-friendly Policies, Programs, and Practices Review

The Green Business Guide: A One Stop Resource for Businesses of All Shapes and Sizes to Implement Eco-friendly Policies, Programs, and Practices
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The Green Business Guide: A One Stop Resource for Businesses of All Shapes and Sizes to Implement Eco-friendly Policies, Programs, and Practices ReviewI am teaching an undergraduate business course in which students develop sustainability audits and plans for local small businesses through our university's Small Business Development Center. A review of green business books left me disappointed: most were oriented to change management, GRI, and other bureaucratic perspectives to sustainability reporting for large corporations. Some of them focused on green business strategy or marketing, others focused on sustainability frameworks or how to "sell" sustainability to stakeholders. But none of these texts furnished information needed to do a sustainability audit or plan for a small business. Therefore, I was pleased to inspect a copy of the Green Business Guide. The Green Business Guide is strong where all these other texts were weak. Unlike the others it provides much of the knowledge base required to green a business. For example, chapters contain specific reference information on reducing energy, water, and waste. Unlike competing texts that use many words to say very little, this text is densely packed with useful information. If you are looking for a practical, hand-on guide to greening a business, I highly recommend the Green Business Guide.The Green Business Guide: A One Stop Resource for Businesses of All Shapes and Sizes to Implement Eco-friendly Policies, Programs, and Practices Overview

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Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA (Social Venture Network) Review

Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA (Social Venture Network)
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Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA (Social Venture Network) ReviewStreet Smart Sustainability is both inspiring and scary. I can compare it to what I imagine it would be like to compete in a decathlon. Every single event in the decathlon has its own technical requirements, demands a good deal of knowledge and a considerable overall understanding of sports, fitness, physical limits, risks and opportunities. After completing each event in the decathlon, I assume the athlete feels a great sense of accomplishment, but in thinking about the next event, I assume a sense of trepidation. This is how I felt reading Street Smart Sustainability. As someone who is generally reasonably eco-aware, and as a small business owner, representing the target audience for this book, I found the detailed step-by-step approach to greening a business to be incredibly eye-opening, full of new things that I learned for the first time, and actually pretty scary, because no matter how much the authors tried to teach environmental sustainability in manageable-sized chunks and lay language, the scope and challenges for those intent on implementing sustainability are serious stuff. And yes, quite scary.
You couldn't get two more experienced people to teach you the practicalities of sustainabilizing your business. David Mager is a Principal of Major Environmental Solutions and worked as an Advisor to the Obama USDA Transition Team on complex environmental issues. He was one of the organizers of the first Earth Day in 1970 and has helped hundreds of companies work towards profitable environmental excellence. The scale of his experience comes through from examples cited in the book, including overseeing the first US voluntary standards for energy efficient lighting, water efficient fixtures, recycled business paper and more, or how David conducted an IOMBA (input/output mass balance analysis) and discovered that someone was stealing from the company as the analysis revealed that ingredients had gone missing, something that had not shown up in regular audits. Joe Sibilia is the founder and CEO of Meadowbrook Lane Capital, a self-described socially responsible/sustainable investment bank and CEO of CSRwire. Both clearly live on Sustainable Street, and Street Smart Sustainability is a testament to their knowledge and experience and also their understanding of the way entrepreneurs think.
Street Smart Sustainability is astounding in the way it does not shy from introducing complex sustainability concepts and offering a multitude of advice-bytes relating to every single aspect of greening your business, including those you have almost certainly never thought of, in a way which makes a direct contribution to profitability. Whilst each chapter is a standalone on some aspect of greenification (design, workplace, energy, carbon, purchasing, emissions reduction, waste), a cover to cover read (as I did) helps you pull it all together and understand more fully the connection between individual impacts as you prepare for your own Sustainability Audit and decide your own performance plan and measurement metrics. The book contains personal perspectives from a range of business leaders who have been-there-done-that but remain on the journey. Prominently featured, for example, is Gary Hirshberg, founder of Stonyfield Farm, who tells about how sourcing milk from rBGH free cows (recombinant bovine hormone growth), or building a wastewater treatment plant, or reducing methane emissions by changing cow feed and reducing packaging impact by 12% in one year through Life Cycle work on packaging. Other companies cited include Patagonia, Aveda, Ecover, ABC Home and many more.
Central to this book is the guideline for conducting a Sustainability Audit. The authors work you through this in a detailed way, providing explanations and advice for even the most elementary activities. At the end of the book there is a set of useful resources which include an Audit Protocol, a summary of Enviro Management Systems, an IOMBA (see above) process and worked example, a Life Cycle Analysis matrix and a Carbon Footprint Calculator. All these are tools for a small business manager who is intent on understanding and doing business in a sustainable way. I confess to actually being tempted to put the book down and start using some of these great processes in my own business (but I decided to finish the book first!) Another useful resource is a sample questionnaire for employees to help you understand their views and gain their input and recommendations about what the company can do to advance sustainability practices because, as the authors say "Inspiring employees to buy in to the sustainability vision is key to becoming sustainable."
Alongside the plain language and step-by-step approach of this book, Street Smart Sustainability introduces you to a host of technical terms and probably for the first time for many readers, explains them in a way you can understand and puts them into relevant context. Who would have thought that eutrophication, photovoltaics, pyrolytic processes, high efficiency particulate arrestors, integrated gasification, selective catalytic reduction, windrow composting, reverse osmosis and many other techy-greeny terms would be relevant to small business entrepreneurs? After reading Street Smart Sustainability you not only know what they mean, and why they are important, but you also know how they can help you and your business be more profitable whilst protecting the planet.
The only problem with reading this book cover to cover is that by the time you have finished, you realize that there is so much to be done. This is good news, I suppose, but it sure is scary. Inspiring but scary. At least, however, now you know how to do it.
This review first appeared on CSRwire.com on 20th October 2010
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The Sustainable MBA: The Manager's Guide to Green Business Review

The Sustainable MBA: The Manager's Guide to Green Business
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The Sustainable MBA: The Manager's Guide to Green Business ReviewI thoroughly appreciate this book. Owning an advertising agency in New York City that primarily seeks green, cleantech and sustainable oriented companies, The Sustainable MBA has been my bible for the last six months. Unlike so many other books in this area, The Sustainable MBA is supremely practical and full of ways for companies like mine to no only envision how their own companies should run, but also how they can assist client companies of all sizes in the sustainable space. I highly recommend it!The Sustainable MBA: The Manager's Guide to Green Business Overview

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