Organic, Inc.: Natural Foods and How They Grew Review

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Organic, Inc.: Natural Foods and How They Grew ReviewAfter reading this book, I bought copies for everyone in my family. If you eat, you should read it. ORGANIC, INC., is a fascinating account of the rise of the organic food movement. Fromartz, a Washington D.C. based journalist, apparently loves good food almost as much as a good story. His experience as a consumer shopping at Whole Foods and at local farmer's markets made him question why he was seeking out and buying organic produce, even when it cost him more. Was it just the chemical free aspect or was he also buying into an alternative culture of health and "moral hedonism"? Who were the organic farmers who fed him and his family? What was in store for them as the growth of a small farm ideal clashed with the forces of the food industry? Fromartz hit the road to find answers. Criss-crossing the country to visit organic farmers and producers, he managed to tap into a rich vein of American culture and to meet some truly amazing people. Chapters on technical and legal issues, and the historical background of the organic movement, are mixed with chapters that vividly portray the farmers and their experiences. Fromartz is a veteran business writer and the book is thoroughly researched and well written. Reading the somewhat demanding technical chapters, I kept mumbling "unbelievable!" to myself. Who knew that conventional strawberries were grown by fumigating the soil with a neurotoxin-- methyl bromide gas--with field workers wearing full chemical warfare body suits? For my money, however, it's Fromartz's personal asides and his evocative rendering of the farmers lives as they go about their work that make this book come alive. These stories put all the information in the book in a context of human struggle in pursuit of an ideal against overwhelming odds, which makes them unavoidably dramatic and often moving. Fromartz is too good a journalist to come off as an advocate. This is a fair assessment of the many issues and conflicts within the organic movement. But having read this book, I have renewed respect for the people who grow the organic food I choose to eat. I will say a small prayer of thanks before I bite into that next pesticide free strawberry. It's come at a considerable price, one not paid by me.Organic, Inc.: Natural Foods and How They Grew Overview

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